HSBC credit card - Fooling Customers in the name of Bonus Reward Points

Are you the one who used to enjoy free Pizzas by redeeming your HSBC Reward points? Are you the one who swapped his credit card crazily in last three month just to get bonus reward points and dreaming about what to redeem with those 'bonus' rewards points ??

Then sir your happiness is very short lived. Sorry to informed you that HSBC has revised its reward catalogue w.e.f  20 April. In other words, HSBC has fooled you in the name of 'EXTRA' Rewards points for privileged customers.

HSBC started a mass mailing campaign few month back, with offers like double and triple bonus points for Platinum and Titanium card holders if they do a shopping of say Rs 20000 or more in a particular periods. But that was nothing but a marketing gimmick.

Remember Chanakya quoted  in his 'Chanakya Niti' that VYAPARAM DROHA CHINTANAM means Business is all about Cheating. HSBC applied the same funda here. On one hand they offers bonus point luring customers and on other hands they just cleverly changed the Reward Catalogue. So your extra earned bonus points are of either less or same value as they are in old Reward Catalogue. 

For example earlier by using reward points of value 325 and 650 you will get gift vouchers of Rs 250 and 500 respectively which can be used at different outlets but in new Catalogue you have to use reward point of value 1500 to get gift vouchers of Rs 500. 

Isn't a case of simple cheating by HSBC ? They just fooled and lured customers so that they will use their card more in that period, going out of their expanding limits and the bank will get a chance to earn more in the name of late fees, fines, interest.

Whats more they never informed any customer either by email or on their site about the change in reward catalogue. So in the end 'Consumer is not always a god'.